This is a test!!

The Pew Internet Project reported this week that there are now more adults in the U.S. that own a smart phone than have a college degree. Not surprisingly, nine out of 10 respondents said they used their smart phones as an Internet portal.

As much as this can be construed as a comment on the cost of a college education or its utility in today’s world , it’s more so a comment on what is becoming a necessity for functional modern living. The reality is, we need information and connectivity on the go. The unpredictability of our daily existence makes the idea of getting what information you need and reaching out to who you need prior to leaving the house very, well, e-mail like.

That means marketers have to adapt to an information on-the-go society as well – and not just through the application of location based programs. It means a fundamental re-thinking of the type and form of engagement offered to a consumer that now is less apt to surf and more in need of focused, highly-relevant promotions...something we are focused on at entertainment.com

In fact, some are already way ahead of the curve on this. Marc Andreessen, reported in a New York Times Magazine interview this past week that Gordon Bell of Microsoft is working on wearable computing – like a pendant – that records everything around you all the time.

If so, best to finish up that college degree now.

This is a test!!

The Pew Internet Project reported this week that there are now more adults in the U.S. that own a smart phone than have a college degree. Not surprisingly, nine out of 10 respondents said they used their smart phones as an Internet portal.

As much as this can be construed as a comment on the cost of a college education or its utility in today’s world , it’s more so a comment on what is becoming a necessity for functional modern living. The reality is, we need information and connectivity on the go. The unpredictability of our daily existence makes the idea of getting what information you need and reaching out to who you need prior to leaving the house very, well, e-mail like.

That means marketers have to adapt to an information on-the-go society as well – and not just through the application of location based programs. It means a fundamental re-thinking of the type and form of engagement offered to a consumer that now is less apt to surf and more in need of focused, highly-relevant promotions...something we are focused on at entertainment.com

In fact, some are already way ahead of the curve on this. Marc Andreessen, reported in a New York Times Magazine interview this past week that Gordon Bell of Microsoft is working on wearable computing – like a pendant – that records everything around you all the time.

If so, best to finish up that college degree now.

This is a test!!

The Pew Internet Project reported this week that there are now more adults in the U.S. that own a smart phone than have a college degree. Not surprisingly, nine out of 10 respondents said they used their smart phones as an Internet portal.

As much as this can be construed as a comment on the cost of a college education or its utility in today’s world , it’s more so a comment on what is becoming a necessity for functional modern living. The reality is, we need information and connectivity on the go. The unpredictability of our daily existence makes the idea of getting what information you need and reaching out to who you need prior to leaving the house very, well, e-mail like.

That means marketers have to adapt to an information on-the-go society as well – and not just through the application of location based programs. It means a fundamental re-thinking of the type and form of engagement offered to a consumer that now is less apt to surf and more in need of focused, highly-relevant promotions...something we are focused on at entertainment.com

In fact, some are already way ahead of the curve on this. Marc Andreessen, reported in a New York Times Magazine interview this past week that Gordon Bell of Microsoft is working on wearable computing – like a pendant – that records everything around you all the time.

If so, best to finish up that college degree now.

This is a test!!

The Pew Internet Project reported this week that there are now more adults in the U.S. that own a smart phone than have a college degree. Not surprisingly, nine out of 10 respondents said they used their smart phones as an Internet portal.

As much as this can be construed as a comment on the cost of a college education or its utility in today’s world , it’s more so a comment on what is becoming a necessity for functional modern living. The reality is, we need information and connectivity on the go. The unpredictability of our daily existence makes the idea of getting what information you need and reaching out to who you need prior to leaving the house very, well, e-mail like.

That means marketers have to adapt to an information on-the-go society as well – and not just through the application of location based programs. It means a fundamental re-thinking of the type and form of engagement offered to a consumer that now is less apt to surf and more in need of focused, highly-relevant promotions...something we are focused on at entertainment.com

In fact, some are already way ahead of the curve on this. Marc Andreessen, reported in a New York Times Magazine interview this past week that Gordon Bell of Microsoft is working on wearable computing – like a pendant – that records everything around you all the time.

If so, best to finish up that college degree now.

This is a test!!

The Pew Internet Project reported this week that there are now more adults in the U.S. that own a smart phone than have a college degree. Not surprisingly, nine out of 10 respondents said they used their smart phones as an Internet portal.

As much as this can be construed as a comment on the cost of a college education or its utility in today’s world , it’s more so a comment on what is becoming a necessity for functional modern living. The reality is, we need information and connectivity on the go. The unpredictability of our daily existence makes the idea of getting what information you need and reaching out to who you need prior to leaving the house very, well, e-mail like.

That means marketers have to adapt to an information on-the-go society as well – and not just through the application of location based programs. It means a fundamental re-thinking of the type and form of engagement offered to a consumer that now is less apt to surf and more in need of focused, highly-relevant promotions...something we are focused on at entertainment.com

In fact, some are already way ahead of the curve on this. Marc Andreessen, reported in a New York Times Magazine interview this past week that Gordon Bell of Microsoft is working on wearable computing – like a pendant – that records everything around you all the time.

If so, best to finish up that college degree now.